Bio

My life has been shaped by coaching, building, writing, and challenging assumptions. I’ve spent decades working with high performers while developing systems for clarity and growth.

I built my career through movement. Not the kind you do on a court, but the kind that reshapes how people think, train, and commit to their goals. I never chased titles. I chased structure. I chased the truth inside development, the patterns most coaches ignore, and the systems beneath every athlete’s rise or collapse.

My work didn’t start with a launch or a major opportunity. It started in the quiet places of early coaching, back in the 2000s, when I was studying mechanics while everyone else was glorifying talent. Even then I could see how fragile talent was without a real system behind it. Those years taught me to watch people closely. To see the way a small distortion in technique becomes a major inconsistency under pressure. To see how families wanted clarity, not promises. That became the first thread in the larger system I would eventually build.

By 2009, I was ready to construct something of my own. Kaveon Tennis was the first full expression of how I believed athletes should be developed. I ran it out of the Racquet Club of Irvine for seven years and then at Nellie Gail Ranch. Those athletes didn’t just improve. They grew. I coached juniors who reached No. 1 in the nation, athletes who competed at the highest ITF levels, and players whose names still echo in Southern California junior tennis. We trained year-round. We tested constantly. And we built an environment where development wasn’t a slogan — it was a process people could see and measure. That clarity was rare back then, and it became the signature of everything that came after.

The next phase pushed me out of the local bubble and into global training. From 2017 into 2018, I directed Kaveon at Los Cab Sports Village while expanding internationally. I recruited athletes from Brazil, Africa, Korea, Japan, Ireland, and beyond. I led workshops overseas and guided players into U.S. academies. Those experiences showed me how culture shapes development, but structure always wins. It confirmed my belief that an athlete’s future depends on a system built around them, not a program built for the masses.

By 2018, I created SHOQ Tennis, a boarding academy with a single purpose: unify everything an athlete needs so nothing falls through the cracks. We built daily routines that merged training, fitness, nutrition, and academic oversight. The results were real. Players turned professional. Juniors rose into the national spotlight. Families saw progress that matched their investment, not because of hype, but because the system made sense. SHOQ was intense, honest, and unapologetically focused on growth over convenience. That chapter became the bridge to the next.

PXL Tennis, launched in 2021, was the moment everything crystallized. I wasn’t just coaching anymore. I was architecting. I built the PXL Rating System — a data-driven progression model that combined technical benchmarks, physical standards, tactical patterns, and mental evaluation into one measurable sequence. I created software for player analysis, mental training, academy operations, and parent communication. I directed tournaments across Southern California and collaborated on an international circuit proposal.

Most importantly, the players proved the system. One athlete, trained for a decade, reached No. 1 in the nation three separate times. She won two UTR Pro Circuit titles and became the ISC Girls’ 16s champion at thirteen and finalist at fourteen, eventually earning a UCLA scholarship. Others earned more than twenty Division I scholarships, played at top universities like Stanford, Texas, Illinois, and Virginia, and competed against athletes such as Coco Gauff and Victoria Mboko. These results weren’t luck. They were the product of a system built to sustain excellence, not guess at it.

In 2024, I joined Laguna Beach Tennis Academy as Senior Coach and Program Director. The schedule was heavy — forty-six hours a week of adults, juniors, USTA teams, weekend matches, and private training — but the mission was clear. I was there to stabilize structure, elevate standards, and help prepare the foundation for a future full-time academy model. I brought my full operating system into a city-controlled environment, showing how development shifts when clarity and accountability become the core of every session.

But I knew I needed a home that matched my convictions. That led to VYLO. Andrew and I had spent decades watching academies optimize for revenue instead of results. So we built the opposite. VYLO is not an academy. It’s a development system — small, precise, and engineered to move with intent. Ten athletes. One performance team. A unified blueprint that covers technical training, tactical identity, physical systems, mental preparation, and competitive intelligence. Every session has a purpose. Every adjustment is tracked. Families become partners, not spectators. ATP and WTA professionals mentor players directly, offering real insight instead of recycled motivation.

VYLO represents twenty-five years of refinement. It’s the first environment where the system wasn’t squeezed into someone else’s structure. It was the structure. And that changed everything.

Alongside VYLO, I helped architect the LB Performance Institute — the donor, ambassador, and investment branches that fund elite development at scale. I built programs where donors sponsor athletes directly, investors partner with ATP and WTA players through multi-year revenue-share agreements, and professional ambassadors mentor juniors while generating income through events, appearances, and coaching opportunities. These systems opened doors for players who deserved access, while creating sustainable pathways for families, investors, and professionals to participate in development with clarity and accountability.

Looking back, my career has been a long chain of progression — Kaveon built the foundation, SHOQ unified the environment, PXL turned structure into software, Laguna revealed the limits of traditional models, and VYLO became the cleanest version of everything I believe. Across 3,000 athletes, 550 tournament wins, national titles, professional success, and more than two decades of program building, one principle has never changed. Excellence is structural. When the structure is wrong, talent dies. When the structure is right, everything moves.

Today, I’m focused on building systems that make excellence repeatable. Whether it’s software, player architecture, parent frameworks, ambassador programs, or the daily work on court, my job is the same as it’s always been. Tell the truth. Build structure. Create alignment. And help athletes move in the direction they were meant for — with clarity, strength, and purpose.